#COLLABRATIVE CREATIVE COLLECTION CODE#

But working on these artistic endeavours is incredibly rewarding, so well worth the extra commitment.” “We all have to work, and so fitting them into a busy schedule can be difficult. “Working on non-commercial collaborations is all about time,” explains Johnson. We gave lots of ideas and imagery, but also openly said we were happy to see anything the artist wanted to pursue.” “For the Echoic Idents project we offered the artists a brief based on aspects of our new logo and branding. We all think differently, and it’s great to hear other interpretations of a project that you may have not thought about yourself. I also think it’s important to talk openly about each other’s work and to cross-feed ideas to each other’s part of the project. “Something that is stronger because of the talent offered from the various camps. “Collaborations work well when the outcome is a distinct combination of specialities from different parties, says Echoic creative director David Johnson. It works in an industry creating projects that always accompany some form of picture or film, and so there is always a partnership between the Echoic team and a visual artist. Then we can all laugh about it and move on.”įor UK-based music and sound design agency Echoic, collaboration is part of every project. But if they do – I suggest a good dose of juvenile verbal abuse to bring said person down a peg or two. If the team has been considered, such egotistical issues shouldn’t arise. “It’s preferable to work with humility and have appreciation for the input of others. It just depends on how we harness them,” says Chadwick of the potential for conflict on a collaborative project.

Sometimes a project benefits from a rigid formula, he says, while for others a freeform creative nature needs to be allowed its space. Suffice to say the list is long, and gets added to on a weekly basis.”Ĭhadwick believes that it is professionalism and planning that make for a strong creative venture, as well as having a solid grounding in basic project management. I have a list of who I would like to collaborate with. Collaborating also gives me the opportunity to work with a wide range of talented, inspirational and like-minded creatives. If the collaboration is effective, all parties will be able to bring a different set of skills and points of view to bear that will work harmoniously together. We work in an opinions-based industry – everyone’s will differ in some way, and that in itself is a challenge. “A different set of questions will always arise when working with someone new, and another point of view from another person is always welcome and revealing on a live project. “It challenges me to think in a different way every time I collaborate with another creative,” says Chadwick. For him, collaboration is about creativity beyond his own, and the enjoyment he finds in working with other creatives. He’s just completed the Desktop Publishing project – a fully functioning CMYK poster-printing table made in partnership with no fewer than nine fellow collaborators. As a designer, Chadwick has produced record sleeve designs over the past 20 years for the likes of Primal Scream, Grace Jones and Girls Aloud amongst many others, and is associate lecturer at Chelsea School of Art. The creative director of design studio Popular, Peter Chadwick echoes this sentiment. Collaborative projects are great playgrounds to get out of your comfort zone and try new things. Sometimes it takes that clash of personalities, styles or attitudes to come out with something new. It’s those unpredictable ideas that are the product of different takes on a common project. “It’s about getting involved in work that forces you to think and act differently. “Collaboration is about allowing yourself to become contaminated with other people’s ideas and visions,” enthuses Bruno Sellés of Barcelona-based studio Vasava. And it’s in collaborative projects that much of the most astounding new creative work is to be found.

Over so many years we’ve witnessed groundbreaking collaborative campaigns that merged mutually exclusive skills because collaboration ignites creativity. Yet collaborative projects are not just about uniting necessary skills in order to get a job done. Even on the smallest of print projects, a designer and printer will share a cup of coffee and discuss the most effective use of their skill sets in order to produce the best work possible.

Image agencies draw together photographers, art directors and lighting engineers.

#COLLABRATIVE CREATIVE COLLECTION CODE#

Digital design studios unite front-end pixel shifters with back-end code writers. Collaboration is at the very heart of the creative industries.

Collabrative creative collection